About Us
Allegra, Bonjour, Buongiorno, Grüezi and Hello!
My name is Res Marty and I founded Switzerland beyond Chocolate. As a native 29-year-old Swiss guy, I am addicted to chocolate and love to hike and explore new places in Switzerland and abroad.
With more than ten years of experience in the tourism industry, I am well-versed in the Swiss travel industry. In the last few years, I have spoken with hundreds of visitors and supported countless journalists from major international magazines from around the globe.
When I launched this site, I didn’t just want to create another random travel blog but a site run by true experts with actual working experience. My vision is to contribute to low-impact tourism and enable you to truly experience Switzerland’s ideal combination of natural, cultural, and historical heritage and tourist sites.
What you will find on this site:
My Story Why I founded Switzerland beyond Chocolate
Before I founded Switzerland Beyond Chocolate, I gained more than ten years of experience in various positions within the Swiss tourism industry. Initially starting out as a waiter, I worked in multiple tourist establishments, from small family restaurants to five-star leading hotels in the world. I also worked as a flight attendant for Switzerland’s leading leisure carrier, Edelweiss Air, for a couple of years to bring Swiss hospitality to the world (and to travel to the world, of course:).
For the last couple of years, I have worked as a project manager for the tourism marketing organization of Lucerne, where I have worked closely with the national tourism organization and all major tourism partners in Switzerland. My primary task was coordinating and organizing media trips for local and international journalists. It was really interesting, and I got to meet so many interesting people and remember many great conversations and shootings.
Despite all the fun I had at my job, building something myself that I would be ultimately in charge of and making strategic decisions I can fully stand behind has always been very appealing to me. I know that eco-friendly tourism with minimal negative impacts on the environment and local communities is becoming increasingly important to many people, including myself. I figured there are so many beautiful and authentic things to write about in Switzerland, so why not share them directly with the world?
Ultimately, Switzerland Beyond Chocolate enabled me to combine my expertise in tourism with website development and search engine optimization, which is a personal interest of mine. Since I completed my bachelor’s degree in tourism management in 2023, it was just the perfect time to start this exciting project. I hope you will find our articles and guides helpful in the travel community, whether you are already in Switzerland or just starting your planning process.
What Makes Us Different From Other Travel Sites?
Let’s face it: There are tons of travel websites and creators out there so why another travel site about Switzerland? First, because we are so much more than just a travel site, we are a travel site and a community with personalized support and aim to give you everything you need to save hours of research, frustration and disappointment from just one place.
Get expert support with professional experience
We have not only the credentials of licensed Swiss tourism experts, years of working experience, and the right connections in the Swiss hospitality, restaurant, aviation, public transport, and more.
Be the first to know about news
Due to our industry knowledge and constant research, we are often the first to hear about news, changes, new offers, months before you can read about it on Google and ChatGPT (maybe).
Get access to helpful planning tools
In our Switzerland beyond Chocolate community we work with you personally to plan your dream vacation, and offer 1:1 sessions, live Q&As, WhatsApp support, rail pass calculators, and more.
What We Believe In At Switzerland beyond Chocolate
It’s our goal to become the number one source of information for travelers in Switzerland who share our vision of sustainable tourism and are looking to dive deep into Switzerland’s culture, history, and nature. Our community members and visitors are at the core of our efforts to provide accurate, in-depth, and unbiased information. Our general approach is, therefore, straightforward: We treat and speak to you the same way as we would talk to our friends or family.
In addition to our honesty, we are also mindful about the well-being of our planet and try to minimize the negative impacts of tourism as much as possible. Therefore, we encourage you to explore Switzerland by public transport and to take a minute to think about what you can contribute to minimizing the negative consequences of tourism. We will also do our best to provide you with information and travel planning tools specifically related to this topic.
Authenticity
We want to be true to ourself and you as our readers and community members. Therefore will be honest about both, positive and negative observations and experiences. This also means we do not collaborate with touristic providers or agencies without a clear disclosure.
Real-Life Expertise
We are local tourism experts with the proper education to give you the inside scoop on the tourism industry. We also use reputable sources for our research and will tell you honestly if we are unsure if a certain activity or product is a good fit for you.
Our Visitors & Community At Core
We understand different interests and focus of different travelers. And at the end of day, you have to mak the most out of your vacation. Thats why put a lot of effort in presenting activities for different interests and let you ultimately choose and decide.
Up-To-Date Information
A lot of times, things like opening hours and ticket prices change quickly. We aim to update and improve our articles frequently to keep them relevant and factually accurate. Regarding the opening of new touristic establishments, we prioritize covering the ones with the highest relevance for our readers.
If you would like even more information, we invite you to read our full editorial guidelines, which will give you an overview of what we focus on with our content and how our process for writing articles and making recommendations works.
Switzerland’s secrets revealed
Eager to learn more about Switzerland? On our blog, you will find articles on a variety of topics around Switzerland. Explore it today.